I got an email earlier from Ms. Fajer AlMatrouk from AlShaya group explaining to me the new initiative by H&M – H&M All for Children!
According to their website, child labor occurs within cotton production around the world. H&M does not buy cotton and cant impose any demands upon cotton and cotton seed producers. However, by cooperating with UNICEF they can help address the causes of child labour and improve the situation of children in cotton-producing areas. Since India is a large cotton producing country H&M has decided that the All for Children project should focus on Tamil Nadu, one of India’s largest cotton producing states.
This September, H&M will take its support for UNICEF/All for Children initiative with a special collection of fashionable, covetable clothes for kids. Available in 150 stores worldwide and also on-line, 25% of all sales from the All for Children collection will go directly to support UNICEF’s projects to promote children’s rights to education and protection among vulnerable communities. H&M and UNICEF launched the All for Children initiative in November 2009. It is a five-year project that is supported by a SEK 40 million (USD 4.5 million) donation from H&M and the project is now being extended from communities in southern India to also help children in Bangladesh.
H&M’s All for Children collection is full of playful and timeless pieces which parents as well as their kids will love. The collection has the subtlety of detail and design attention you’d expect from a full fashion collection, and always made with the child in mind.
The All for Children collection is made to be versatile, so the pieces can be mixed and matched and worn throughout the season and beyond. It’s also one to be coveted, with cashmere used throughout to provide comfort for when the colder weather comes in. Designs are updates of well-loved classics, giving them a contemporary twist. For girls there are dresses, skirts, shorts and gilets, with floral prints, bow-tie decorations and stripe trimmings, all in autumnal colours of nude, mole and coral. For boys, there are check shirts, sweat-pants and hoodies, cord blazers and the essential parka.
Funds raised by the collection will support the All for Children initiative, which aims to create long-term change for generations of children in some of the poorest parts of the world, where many of H&M’s clothes are made.
H&M will support UNICEF work to protect children’s rights in Bangladesh, which will help provide access to schools. We believe that children who learn how to read and write are better equipped to make informed choices about their future.
For more information about All for Children please contact:
Johny Rahal +965 2222860: [email protected]